Artist Spotlight

Bell Biv DeVoe

new jack swing · 1990–1990

Bell Biv DeVoe is a new jack swing group from the United States, made up of Ricky Bell, Michael Bivins, and Ronnie DeVoe. Emerging from the ranks of New Edition, BBD took the music scene by storm with their catchy hooks and infectious grooves. They made a splash with hits like “Poison” and “Do Me!”, blending R&B sensibilities with hip-hop rhythms that got everyone moving. Their sound, a signature mix of smooth vocals and irresistible beats, defined a unique moment in the '90s music landscape. Tracks like “B.B.D. (I Thought It Was Me)?” and “When Will I See You Smile Again?” keep fans reminiscing about the era, proving that the group’s influence remains as strong as ever.