The Files G33Z3R Discontinued Files
Bring It Back
The snacks, sodas and drive-thru orders they took away from us.
Crystal Pepsi. Ecto Cooler. The McDLT and its two-sided box. Every one of these was on a shelf or a menu when you were a kid, and then one day it wasn't. Each file has the record — who made it, when it came and went, why — and one question: bring it back, or let it rest? Then tell us about the last time you had one.
👕 Wear the memory
The discontinued files you can still put on: the shirt walls at 80sTees for the subjects in this room.
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The files
Sodas & drinks · 7
Sodas & drinks · 1992–1994
What happened to Crystal Pepsi?
Introduced: 1992 (test markets), national in 1993
Sodas & drinks · 1997–2003
What happened to Surge soda?
Introduced: 1997 in the U.S. (as Urge in Norway, 1996)
Sodas & drinks · 1987–2001
What happened to Ecto Cooler?
Introduced: 1987, as a Hi-C flavor tied to The Real Ghostbusters cartoon
Sodas & drinks · 1995–1999
What happened to Josta?
Introduced: 1995
Sodas & drinks · 1997–1998
What was Orbitz, the drink with the floating balls?
Introduced: 1997
Sodas & drinks · 1985–1992
What happened to New Coke?
Introduced: April 23, 1985
Sodas & drinks · 1985–2001
What happened to Squeezit?
Introduced: 1985
Candy & gum · 11
Candy & gum · 1990–1994
What happened to PB Max?
Introduced: 1990
Candy & gum · 1992–2006
What happened to Butterfinger BB's?
Introduced: 1992
Candy & gum · 1985–1995
What happened to Bonkers candy?
Introduced: Around 1985
Candy & gum · 1970–1999
Was Fruit Stripe gum discontinued?
Introduced: 1969
Candy & gum · 1987–1997
What happened to the Bar None candy bar?
Introduced: 1987
Candy & gum · 1973–1981
What happened to the Marathon candy bar?
Introduced: 1973
Candy & gum · 1978–1981
What was the Reggie! bar?
Introduced: 1978
Candy & gum · 1990–1991
What happened to Life Savers Holes?
Introduced: 1990
Candy & gum · 1999–1999
What happened to Crispy M&M's?
Introduced: 1999
Candy & gum · 1993–1999
What happened to the Hubba Bubba Bubble Jug?
Introduced: Early 1990s
Candy & gum · 1997–1999
Why was the Nestlé Wonder Ball discontinued?
Introduced: 1997 as the Nestlé Magic Ball
Snacks & cookies · 6
Snacks & cookies · 1992–1999
What happened to Dunkaroos?
Introduced: 1992
Snacks & cookies · 1980–2006
What happened to Planters Cheez Balls?
Introduced: Around 1980
Snacks & cookies · 1988–1996
What happened to Keebler Magic Middles?
Introduced: Late 1980s
Snacks & cookies · 1991–1997
What happened to Pizzarias pizza chips?
Introduced: 1991
Snacks & cookies · 1985–1999
What happened to Keebler Tato Skins?
Introduced: 1985
Snacks & cookies · 1998–1999
What happened to 3D Doritos?
Introduced: 1998
Cereal · 6
Cereal · 1988–1989
What was the Nintendo Cereal System?
Introduced: 1988
Cereal · 1985–1990
Was there a Ghostbusters cereal?
Introduced: 1985
Cereal · 1998–1999
What happened to Oreo O's cereal?
Introduced: 1998
Cereal · 1995–1999
What happened to French Toast Crunch?
Introduced: 1995
Cereal · 1993–1995
What happened to Sprinkle Spangles cereal?
Introduced: 1993
Cereal · 1993–1995
What happened to Hidden Treasures cereal?
Introduced: 1993
Questions
- What are the Discontinued Files?
- A directory of the foods, drinks and fast-food items of the '70s, '80s and '90s that were taken off the market — each with the record (maker, years, the reason given, whether it came back), a bring-it-back vote, and a Memory Wall where people write about the last one they had.
- Are any of these actually coming back?
- Some already did, usually for a limited run: Crystal Pepsi, Surge, Ecto Cooler, Dunkaroos, French Toast Crunch, Oreo O's and 3D Doritos have all had revivals. We note every comeback in the file. The vote totals are the site's own data, not a petition to the companies — though companies do read this stuff.
- Where do the facts come from?
- Public references, mainly the Wikipedia article for each product, linked on every file. Where a date is disputed or fuzzy the file says 'around.' The stories are written by us; nothing is copied.
- Can I add my own memory?
- Yes. Every file has a Memory Wall. No account needed — write about the last time you had one, who you were with, where you bought it.
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