Discontinued Files · 🍬 Candy & gum

G33Z3R Discontinued Files · 19901994

What happened to PB Max?

PB Max

Introduced
1990
Discontinued
Around 1994
Made by
Mars
What it was
Peanut butter and oats on a whole-grain cookie, covered in milk chocolate
Why it went away
By one account, the Mars family simply didn't like peanut butter — despite reported sales around $50 million

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The file

A square of peanut butter on a cookie base, dipped in chocolate. It sold well, it had a big ad campaign, and it disappeared anyway. The most-repeated explanation, from a former Mars executive, is that the owning family didn't like peanut butter.

Whatever the reason, PB Max is the discontinued candy people describe most precisely, right down to the crumbly base, and it's the one that gets the most "why?" — because there was never a good answer.

Sources: Wikipedia — PB Max

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