The Files G33Z3R Jingle Files
Sing It From Memory
The commercials of the '70s, '80s and '90s that are still stuck in your head.
You can't remember your locker combination but you can sing the bologna song letter by letter. That's not an accident: the people who wrote these were the best songwriters in the country and they had thirty seconds. Each file has the record — the brand, the year, who wrote it, what the spot looked like — and one question: can you still sing every word? Then tell us where you were watching.
The files
Food · 5
Food · 1973–1995
Who wrote the Oscar Mayer bologna jingle?
Brand: Oscar Mayer
Food · 1976–1999
Who wrote the Meow Mix jingle?
Brand: Meow Mix cat food
Food · 1970–1990
What was the Armour hot dogs jingle?
Brand: Armour
Food · 1970–1995
What was the Sara Lee jingle?
Brand: Sara Lee
Food · 1970–1995
What was the Rice-A-Roni jingle?
Brand: Rice-A-Roni
Candy & gum · 6
Candy & gum · 1986–1999
Who wrote the Kit Kat "Gimme a Break" jingle?
Brand: Kit Kat (Hershey in the U.S.)
Candy & gum · 1980–1995
What was the Big Red gum jingle about?
Brand: Big Red (Wrigley)
Candy & gum · 1984–1995
What was the Juicy Fruit jingle?
Brand: Juicy Fruit (Wrigley)
Candy & gum · 1970–1995
What was the Doublemint gum jingle?
Brand: Doublemint (Wrigley)
Candy & gum · 1977–1995
What was the Almond Joy and Mounds jingle?
Brand: Almond Joy / Mounds (Peter Paul, later Hershey)
Candy & gum · 1992–1999
What were the Mentos commercials?
Brand: Mentos
Household & services · 6
Household & services · 1975–1995
Did Barry Manilow write the Band-Aid jingle?
Brand: Band-Aid (Johnson & Johnson)
Household & services · 1971–1999
Who wrote the State Farm jingle?
Brand: State Farm Insurance
Household & services · 1976–1995
Who wrote the Alka-Seltzer jingle?
Brand: Alka-Seltzer
Household & services · 1977–1999
Who was the Empire Carpet man?
Brand: Empire Carpet, now Empire Today
Household & services · 1970–1999
How old is the Nationwide jingle?
Brand: Nationwide Insurance
Household & services · 1970–1995
Who wrote the Mr. Clean jingle?
Brand: Mr. Clean (Procter & Gamble)
Questions
- What are the Jingle Files?
- A directory of the TV commercial jingles of the '70s, '80s and '90s — each with the record (brand, year, who wrote it, what the ad showed), the original spot where one is available on YouTube, a can-you-still-sing-it vote and a Memory Wall.
- Why don't the pages print the words?
- Jingle lyrics are copyrighted songs, and we don't reproduce lyrics anywhere on the site. The embedded commercial does the singing; the file tells you the story around it.
- Who wrote the famous jingles?
- Some of the best pop songwriters of the era: Barry Manilow wrote the Band-Aid and State Farm songs, Bill Backer's team wrote Coca-Cola's hilltop ad, Mitch Leigh of Man of La Mancha wrote Sara Lee's, and Linda Kaplan Thaler wrote the Toys R Us kid. Every file names the writer where it's documented.
- Can I add my own memory?
- Yes. Every file has a Memory Wall. No account needed — tell us where you were, who sang it with you, or which one you couldn't get out of your head.
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