The file
A cable car, a bell that rang twice, and a line calling the boxed rice a San Francisco treat. Gen X heard it hundreds of times and most had never been to San Francisco, which the ad fixed in their heads as a place with a jingle.
The bell is the part everyone does. The product was invented by an Armenian-Italian family in the city and the ad never let you forget where.
Sources: Wikipedia — Rice-A-Roni
