Jingle Files · 🌭 Food

G33Z3R Jingle Files · 19731995

Who wrote the Oscar Mayer bologna jingle?

The Oscar Mayer bologna song

Brand
Oscar Mayer
First aired
1973 (the wiener song dates to 1963)
Written by
Richard Trentlage (wiener song); the bologna spelling song was an agency follow-up
The spot
A small boy on a dock, fishing, spelling the brand out loud

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The file

A kid on a dock spells the company name one letter at a time, and fifty years later a whole generation can still do it on command. Richard Trentlage wrote the original wiener jingle in 1963 for a contest; the bologna sequel a decade later became the bigger earworm.

It is the reason the Oscar Mayer Mandela effect exists: the letters are sung, and people still spell it wrong. The Wienermobile still visits schools and the kids still know the song.

Sources: Wikipedia — Oscar Mayer

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