Jingle Files · 🍔 Fast food

G33Z3R Jingle Files · 19741995

Who wrote the Big Mac ingredients jingle?

The Big Mac chant

Brand
McDonald's
First aired
1974
Written by
Keith Reinhard's team at Needham, Harper & Steers
The spot
Customers rattling off the sandwich's seven ingredients in one breath; stores gave free Big Macs to anyone who could recite it

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The file

Seven ingredients in a specific order, said as fast as you can. The 1974 campaign turned the recipe into a tongue-twister and restaurants ran promotions where reciting it in under four seconds got you the burger free.

It came back in the 2000s for a new generation, but the original is the one older Gen X can still do in a single breath, sesame-seed bun and all. Say it with your eyes closed and you're in 1975.

Sources: Wikipedia — Big Mac

Where were you when the The Big Mac chant jingle was on? Who sang it with you?

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