Jingle Files · 🏠 Household & services

G33Z3R Jingle Files · 19771999

Who was the Empire Carpet man?

Empire Carpet's phone number

Brand
Empire Carpet, now Empire Today
First aired
1977 in Chicago; national later
The man
Lynn Hauldren, an ad copywriter who became the on-camera spokesman for over 25 years
The spot
A seven-digit phone number sung to a tune, which is why millions can dial it from memory

🗳️ Can you still sing it?

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The file

A phone number you can sing. The Empire man, a copywriter named Lynn Hauldren, wrote the jingle and ended up in the commercials himself for a quarter century, in a suit, promising next-day installation.

Anyone who grew up in a market where Empire advertised can still dial the number, and the company kept it in every city by acquiring the digits. Hauldren died in 2011; an animated version of him carries on.

Sources: Wikipedia — Empire Today

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