Nationwide's "On Your Side" — the spot?

The spot: The six-note tag at the end of every commercial for sixty years; Peyton Manning hummed it in the 2010s.

Jingle Files · 🏠 Household & services

G33Z3R Jingle Files · 1970–1999

How old is the Nationwide jingle?

Nationwide's "On Your Side"

Brand: Nationwide Insurance
First aired: 1965
The spot: The six-note tag at the end of every commercial for sixty years; Peyton Manning hummed it in the 2010s

🗳️ Can you still sing it?

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The file

Six notes, one line, and it has closed every Nationwide commercial since the Johnson administration. It's less a jingle than a signature, and it's the one Gen X heard most often, because it was at the end of every ad break.

The Peyton Manning spots turned it into a running joke for a new generation. The original is a 1960s choir, and it has never needed changing.

Sources: Wikipedia — Nationwide Mutual Insurance Company

Where were you when the Nationwide's "On Your Side" jingle was on? Who sang it with you?

The drive, the dance, the heartbreak, the summer. Add a memory of Nationwide's "On Your Side".

How old is the Nationwide jingle?

The file

Where were you when the Nationwide's "On Your Side" jingle was on? Who sang it with you?

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