The Toys R Us kid — written by?

Written by: Linda Kaplan Thaler and James Patterson (yes, that one), at J. Walter Thompson.

Jingle Files · 🧸 Toys & kids

G33Z3R Jingle Files · 1982–1999

Who wrote the Toys R Us jingle?

The Toys R Us kid

Brand: Toys R Us
First aired: 1982
Written by: Linda Kaplan Thaler and James Patterson (yes, that one), at J. Walter Thompson
The spot: Kids in the aisles declaring they don't want to grow up, with Geoffrey the giraffe

🗳️ Can you still sing it?

Be one of the first to weigh in. No account needed.

The file

The song about never growing up was written by an agency team that included James Patterson, before he was the best-selling author on earth. It ran, in one version or another, for the rest of the chain's life.

When the stores closed in 2018 the jingle got a funeral's worth of coverage, and adults sang it in empty parking lots. The Retro Graveyard has the store; this file has the song.

Sources: Wikipedia — Toys "R" Us

Where were you when the The Toys R Us kid jingle was on? Who sang it with you?

The drive, the dance, the heartbreak, the summer. Add a memory of The Toys R Us kid.

Who wrote the Toys R Us jingle?

The file

Where were you when the The Toys R Us kid jingle was on? Who sang it with you?

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