The file
Hershey's late-'80s bid for the "serious chocolate" crowd, sold with the line about taming the chocolate beasty. The original was a single dense wafer bar and it had a devoted following.
The mistake, by most accounts, was the 1992 redesign: two thinner sticks with caramel, which turned a distinctive bar into a Twix cousin. Hershey dropped it in 1997. A version was later sold in Mexico, which is why you'll see people importing it.
Sources: Wikipedia — Bar None
