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It looked like a lava lamp and drank like a mistake. Orbitz was a non-carbonated fruit drink with edible gel spheres floating in it, held in place by a gum that gave the whole thing a texture nobody was ready for.
It lasted about a year. The bottles became lava lamps in dorm rooms, which is the only use most people found for them, and it's remembered today as the '90s' most beautiful failed product.
Sources: Wikipedia — Orbitz (drink)