Discontinued Files · 🍬 Candy & gum

G33Z3R Discontinued Files · 19991999

What happened to Crispy M&M's?

Crispy M&M's

Introduced
1999
Discontinued
2005 in the U.S.
Made by
Mars
What it was
A crisped-rice center in the candy shell, the orange M&M's own flavor
Comeback?
Yes — back in 2015 after a fan campaign

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The file

The orange M&M was invented for this: the crispy one, a rice-crisp center that made the candy lighter and louder. It launched in 1999 and was gone in the U.S. by 2005 while the rest of the world kept it.

The revival is the model for the genre: a decade of complaints, a Facebook campaign, and a 2015 return announced by Mars as a direct answer to fans. They've stayed.

Back since 2015. The orange one is still nervous in the ads.

Sources: Wikipedia — M&M's

When was the last time you had Crispy M&M's? What do you remember?

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