Discontinued Files · 🍬 Candy & gum

G33Z3R Discontinued Files · 19781981

What was the Reggie! bar?

Reggie! bar

Introduced
1978
Discontinued
Around 1981
Made by
Standard Brands
What it was
A round patty of peanuts and caramel in chocolate, named for Yankees slugger Reggie Jackson
The legend
On 1978's Opening Day, fans threw thousands of free bars onto the field after Jackson homered

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The file

Reggie Jackson once said that if he played in New York they'd name a candy bar after him. They did. The Reggie! bar was handed out free at Yankee Stadium on Opening Day 1978, and when Jackson hit a home run in his first at-bat, the crowd threw them all onto the field.

That's the whole story of the bar, and it's a better story than most candy gets. It was gone within a few years. A reissue appeared around 1993 and another in the 2020s, both short-lived.

Sources: Wikipedia — Reggie! bar

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