Discontinued Files · 🍔 Fast food

G33Z3R Discontinued Files · 19891999

Did McDonald's really sell pizza?

McPizza

Introduced
Tested from 1989, wider rollout in the early '90s
Discontinued
Phased out through the late '90s; the last two U.S. locations stopped in 2017
Made by
McDonald's
What it was
A full-size or personal pizza, baked to order in a special oven
Why it went away
It took about eleven minutes, which broke the drive-thru

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The file

Yes. McDonald's spent much of the late '80s and early '90s trying to become a dinner destination, and McPizza was the big swing: real pizza, family size, baked in ovens that some restaurants had to be remodeled to fit.

The problem was time. A pizza took long enough that the drive-thru backed up, and McDonald's is a company built on seconds. The ovens came out through the '90s. Two restaurants in Ohio and West Virginia kept making it until 2017, and people drove hours for it.

Sources: Wikipedia — McDonald's products (McPizza)

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