Artist Spotlight

The Association

soft rock · 1966–1967

The Association is an American soft rock band originating from the United States. Active since 1965, they became known for their intricate vocal harmonies and catchy melodies, often featuring multiple singers. With hits like "Cherish," "Along Comes Mary," "Windy," and "Never My Love," their sound captures the essence of the sunshine pop movement that defined the late '60s. They made waves at the Monterey Pop Festival, showcasing their knack for blending upbeat tunes with heartfelt lyrics. The band's music remains a staple on oldies radio, inviting listeners to reminisce about carefree days and sweet summer nights. Their harmonies linger like a warm breeze long after the songs end.